“The greatest trick the Devil ever pulled is convincing the World that he doesn’t exist” is a saying I believe metaphorical for how people, industries and societies start out with good intentions but lose their direction along the way. The winds of capitalism deceiving the masses in order to stay ahead of the game. Deceived is how I felt after making the switch from full-on carnism to all-out veganism. Deceived in plain sight and by no fault of those who cared for me as they too were deceived by generations before them. The deception I speak of, is that eating animals is normal, natural and necessary. This is called carnism (#melaniejoy) and is a socially accepted norm.

But, there is a silver lining to this horror show of 70 billion slaughtered animals per year. Human collective consciousness is elevating and shifting to one of compassion, kindness and care. Technology is solving base-line problems at an exponential rate and humanity is waking up, realising there is a better way to sustain life. There must be a better way, right? Surely it isn’t necessary to create loss for others to create gain for ourselves? The answer to this question is complex, but the single most impactful step one can take to make a real tangible difference is simple. Stop supporting animal agriculture and let animals just be. There really is no reason to exploit animals in the modern world and I’m not referring to a tribe in the Amazon, I’m referring to you who shops at Woolies. At this point, I’d like to evoke the laws of common sense, supply and demand and cognitive dissonance to elaborate further.

To better understand these laws, one must first understand that plants feel pain. Gotcha! No really, one must understand that if many people stop buying a product the producers will continue to make it for fun. Gotcha again! Ok for real, one must understand that if we are presented with facts we don’t like then we can pretend they are make believe and they magically become false. Gotcha thrice, I know, these excuses are getting old. Vegans apply common sense to know that slicing a carrot is different to slicing a pig. They apply the law of supply and demand to know that if we don’t pay for something it will stop being produced and they recognise cognitive dissonance by acknowledging facts even if it challenges their deepest core beliefs. Vegans are brave because they choose to step way out side of societal expectation, risking their existing relationships and their entire self-image as they know it, all for the welfare of animals (and therefore humans – this is KEY! #cowspiracy). Vegans tend to start spreading compassion instead of violence, or even consciousness instead of passive apathy (if I don’t look it is not there.)

But Vegans are human and have a long way to go in perfecting advocacy and building trust and even more so in reducing the harm they are STILL doing (recycling anyone?) And this is all fine. Humanity is seeing its own flaws and is on a course correct with genuine intentions towards all living beings. What an exciting time to be alive and witness the rise of this global-mind shift towards love and light. Are you part of this shift?

If you have ever thought Vegans are weird or extreme, that’s ok, because I thought the same two years ago as well as every Vegan before going Vegan. I’d encourage you to take a break from series and watch a few informative documentaries on health (#whatthehealth), the environment, consumerism, animal treatment (#earthlings), the fashion industry (#thetruecost), anything to connect the dots of where the materials that supports your lifestyle comes from. As more of humanity awakens, there will be a drastic reduction in the amount of unnecessary suffering to billions of animals, that feel pain and fear just like your dog or cat. And just perfectly so, there will be a reduction in human and ecological suffering as the disastrous spin-offs of animal agriculture subside and allow the planet and humanity to heal.


To conclude, remember that as a Vegan you suddenly don’t need protein because #gorillas lol;) Next time we can talk about building muscle, competing in ultra-marathons and being fit and healthy in general without the need for animal foods. Indeed, this is what helped me take the first step in believing I could make such an obvious but daunting change. Now, I couldn’t imagine going back. I now also light incense, do yoga and meditate in between weight lifting, shaving my beard and drag racing, who would’ve ever thought!

I’ll leave you with this beautiful mantra – *Lokah Samastah Sukhino Bhavantu* is a Sanskrit saying which means: “May all beings everywhere be happy and free, and may the thoughts, words, and actions of my own life contribute in some way to that happiness and to that freedom for all.”


Harrison De Iongh – @natural_bodybuilding_sa

Organiser of @parkgymsa where nature & fitness meet to ease the mind!



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Customer Reviews

Southern Soul

Customer Reviews

Natalie 23/04/2020

Faithful to nature

Great buy
Definitely one of my best buys in a while! My teeth feel very clean afterwards and look a lot more sparkly! I use this with the Bamboo toothbrush and Ayurvedic tongue cleaner ...a winning combo!

Lientjie 25/04/2020

Faithful to nature

I love my Southern Soul Tooth Powder!
Great product! My teeth look and feel very clean after using it. Its easy to use and last quite a while.

Renier 26/04/2020,


Love this natural tooth powder. Will recommend every time.

Elaine 27/04/2020

Faithful to nature

Good product.
Good alternative to normal toothpaste is just leaves a bit of granules in your mouth sometimes. But still a very good product.

Maverick 09/05/2020

Faithful to nature

Exceptional quality and cleans thoroughly

Cara 13/05/2020

Faithful to nature

Still a fresh bek
I pondered whether I had what it takes to try this toothpaste alternative, because let's be honest, we all love a fresh Colgate bek. But I can honestly say I don't feel at all less hygienic when using this product and I am slowly getting used to the paste consistency. I did, however, nearly faint when I saw for the first time what I was spitting out of my mouth - I felt like Tom Hardy in Venom. Nevertheless, it's not as dark as other toothpaste alternatives and has not yet resulted in any basin-staining issues like other products I've read about. Would recommend this to anyone looking towards taking a further step in the sustainability direction for Mama Earth.

Sharon 15/05/2020

Faithful to nature -Toothpowder
Mouth feels fresh

I felt I was really "going off thr grid" trying powder toothpaste and I am glad I did. I really enjoy the taste, my mouth feels fresh for a very long time and there is plenty powder in the bottle and a little goes a long way.

Nicole 17/05/2020

Faithful to nature

Will keep buying this product

This tooth powder creates a foam and has a nice minty aftertaste. My teeth feel nice and clean afterwards. I also love that the packaging can be 100% recycled afterwards

Khanya 23/05/2020

Great for smile bones. The after taste is completely natural.

Christine 24/05/2020

Faithful to nature
Different in the best way!

It's definitely something to get used to, mostly because of the texture! But it works really well, easy to use and my teeth feel super clean after